The Founder

If general opinion and advice is anything to go by, whatever the era or policies in place, it’s never the right time to take on anything. You have to believe in your goals and defend them with passion against everything and everyone. This demands a focus so all-encompassing that you end up living and breathing your project. You also need a healthy dose of irreverence and optimism.”


A splash of genius combined with a touch of madness, then? Franck Provost has never been intimidated by the idea of taking on new projects. Surrounded by passionate professionals, he opened his first salon in Saint-Germain-en-Laye in 1975, entering a succession of official styling competitions and winning the titles for best French Hairstylist in 1976 and best International Hairstylist in 1977. He then opened his second salon, a stone’s throw from the Champs Elysées, followed by another abroad. Taking his first steps into the world of studios, armed with a dedicated team, Franck Provost styled the brightest of stars at the Cannes Film Festival. His rise to success was immediate and dazzling.



Each of his collections is infused with a sense of sensuality and contemporary, confident femininity. Thanks to the ‘hands’ intelligence’ he passes on to his colleagues, he works cuts and textures to achieve natural perfection.


Women’s high standards lie at the heart of this visionary’s expertise, as he reinvents and challenges trends season after season, ensuring that hairdressing remains “the most beautiful craft in the world“.

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Franck Provost - More than a job, a passion

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