FranckProvost

How to protect your colour? 🎨 You wash your hair with supermarket shampoo and wonder why your colour is fading? When we shampoo our hair, pigments, oils, and product buildup are all washed away, causing colour fading. For coloured hair, we will always recommend to use professional hair care for any type of hair. Supermarket shampoos contain high concentrations of sulfate, a surfactant. While sulfate is necessary for cleansing, higher concentrations accelerate colour fading. To maintain vibrant and shiny colour, opt for professional shampoos with low sulfate concentrations or even better, choose sulfate-free options✨ #FranckProvost #SalonExperience #Hairsalon #Hairdresser #HairExperience #HairExpert #HairTechnique #HairRelaxation #HairCare #HairRevival #HairTreatment #FreshLook #GorgeousHair #BeautifulHair #ShinyHair #FreshLook #ColourProtection #VibrantColour #Kérastase #CaviarTreatment